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INTEGRATION GUIDE8 min readUpdated August 4, 2026

Connect WordPress and WooCommerce data to Optimisium

Use a WordPress Application Password for secure authentication and make sure WooCommerce is active for sales analysis.

INFORMATION TO PREPAREWordPress username, Application Password and site URL
Read only
BEFORE YOU BEGIN

What you need for a secure connection

Use an account that can access your store admin and create separate credentials only for this analysis. Never share your personal password.

Least-privilege access

Optimisium reads only the data required for product, order and repeat-purchase analysis. It does not request permission to change products, prices, orders or ads.

METHOD 1 · RECOMMENDED

Create the API connection

This method automates data transfer and reduces the risk of missing columns.

  1. 1

    In WordPress, open Users → Profile → Application Passwords.

  2. 2

    Create a new application password named Optimisium Read Only.

  3. 3

    Copy the username and the one-time application password.

  4. 4

    Confirm that this user can read WooCommerce product and order REST endpoints.

ACCESS SCOPE

What do we read, and why?

Application Password

API access without sharing the main account password

WooCommerce Read

Read-only product and order access

Revocable access

Revoke the connection from the profile screen

METHOD 2 · ALTERNATIVE

Export the last 90 days as CSV

If you prefer not to provide an API connection, you can run the same analysis with a compatible order file.

  1. 1

    Open WooCommerce → Analytics → Orders in WordPress.

  2. 2

    Select the last 90 days.

  3. 3

    Download a CSV export that includes product line items.

  4. 4

    Keep customer ID or email, date, product, quantity, total and currency.

DATA SCHEMA

Fields we expect in the file

Column names may differ. The upload screen matches them automatically and flags missing fields.

order_datecustomer_id / emailproduct_namequantityorder_totalcurrency
FREQUENTLY ASKED QUESTIONS

WordPress connection

Is WordPress alone enough?

No. Sales and order analysis requires WooCommerce or a compatible ecommerce layer.

Should I enter my normal password?

No. Use only the Application Password created for this connection.

How do I disconnect?

Revoke the Optimisium entry in the Application Passwords list on your profile.

Are your connection details ready?

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